A PEEK INSIDE MECCALAND 2019

BY MARIA THATTIL

Lancôme

Lancôme

This weekend, beauty lovers everywhere gravitated to magical #MECCALAND in an immersive experience of makeup, music, flashing lights and thrills. Nestled away in a converted industrial exhibition hall, the festival was held in Sydney, Australia and brought together 15,000 people, 40 brands, A-list beauty guests and celebrities over a mutual love and passion for beauty.

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The inaugural event was held last year and I had the pleasure of attending the PR Day when it first came to life in Melbourne, and it was unlike anything I have ever seen in Australia. Think the Beauty Con of down under.

DAY 1 Glam: Beauty details on Instagram @mariathattil

DAY 1 Glam: Beauty details on Instagram @mariathattil

This year, MECCA planned to go bigger and better - and they didn’t disappoint. Teasing that they created the ‘Disneyland’ of beauty, brands came to life in spectacular installations - from ball pits, swings, & slides to a downright, huge Ferris wheel, it was a competition to out-extra one another and everyone won.

DAY 1 wearing: MESHKI blazer & latex pants; NINEWEST boots

DAY 1 wearing: MESHKI blazer & latex pants; NINEWEST boots

This year, I loved sharing in the VIP Preview with my MECCA family and joined other beauty influencers in a guided tour where we were set loose on the festival to soak up the landscape before enjoying cocktails in an upstairs loft whilst the first consumer group rolled in. My style for the night was a dark amalgamation of latex & power silhouettes, complimented by a beauty look that was an Indo/Western hybrid.

DAY 2 with MECCA MAX

DAY 2 with MECCA MAX

I returned on Day 2 to play tour guide with MECCA MAX and show festival goers around the Glow Show - riding the Ferris wheel, showcasing the Glow Closet with every Liquid Light Highlight shade you can imagine, and creating a custom shade by mixing the new limited edition shade ‘Rose Quartz’ with the pearlescent ‘Opal’.

DAY 2 wearing: MOSSMAN blazer dress

DAY 2 wearing: MOSSMAN blazer dress

For this, I opted for a statement snake print dress and a Khloe Kardashian inspired half up-half down, voluminous mane.

With Jesse Boag (@iamjesseboag) in the Living Proof booth

With Jesse Boag (@iamjesseboag) in the Living Proof booth

Glowing, grateful and mind-blown, MECCALAND is the ultimate if you love beauty. If you didn’t make it this year, don’t worry, there’s always 2020. By then, the MECCA team will have probably worked out how to give guided tours on glittery dragons. Bigger and better always, till then, enjoy my recap below x

YSL Beauty Australia

YSL Beauty Australia

With Steve Kassaajikian (@udstevek), Global Makeup Artist for Urban Decay Cosmetics & Niki Kiskiras (@niki_kis), Brand Manager, UDC in the Urban Decay Cosmetics booth

With Steve Kassaajikian (@udstevek), Global Makeup Artist for Urban Decay Cosmetics & Niki Kiskiras (@niki_kis), Brand Manager, UDC in the Urban Decay Cosmetics booth

With Zoë Foster Blake (@zotheysay), Creator of GO-TO SKINCARE in the GTS booth

With Zoë Foster Blake (@zotheysay), Creator of GO-TO SKINCARE in the GTS booth

With Abbey Stojanovic (@abbystojmua) in the DRUNK ELEPHANT booth

With Abbey Stojanovic (@abbystojmua) in the DRUNK ELEPHANT booth

With Vicky Tsai (@vickytsai), Founder of TATCHA, and Brii Wright (@briiwright_) and Abbey Stojanovic (@abbeystojmua) in the TATCHA booth

With Vicky Tsai (@vickytsai), Founder of TATCHA, and Brii Wright (@briiwright_) and Abbey Stojanovic (@abbeystojmua) in the TATCHA booth

YSL Beauty

YSL Beauty

With Senay Bostancioglu (@senaybostancioglu) and Abbey Stoj in the Bare Minerals booth

With Senay Bostancioglu (@senaybostancioglu) and Abbey Stoj in the Bare Minerals booth

GO-TO SKINCARE, MECCA MAX & MAISON MARGIELA

GO-TO SKINCARE, MECCA MAX & MAISON MARGIELA

MAC Cosmetics Australia

MAC Cosmetics Australia

DAY 2 Hair by Jesse Boag (@iamjesseboag)

DAY 2 Hair by Jesse Boag (@iamjesseboag)

LANO LIPS & TOOFACED COSMETICS

LANO LIPS & TOOFACED COSMETICS

LIVING PROOF

LIVING PROOF

TATCHA & ILIA

TATCHA & ILIA

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MECCA MAX Liquid Light Highlighter in the new limited edition ‘Rose Quartz’ shade

MECCA MAX Liquid Light Highlighter in the new limited edition ‘Rose Quartz’ shade

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Maria Thattil