ON SET WITH FRANK BODY | LAUNCHING A-BEAUTY

BY MARIA THATTIL

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I recently shot the newest campaign for Frank Body’s A-Beauty Scrub. On the day of the shoot, I frolicked on the beach, exfoliated on cam with the new scrub & had a laugh with the other beautiful, vivacious women featured in the campaign.

With Kristina Diane Yeo @krisyeo

With Kristina Diane Yeo @krisyeo

The A-Beauty Campaign was about celebrating Aussie Beauty. The product itself is Aussie made, eco-friendly, cruelty-free, naturally sourced and paraben/pegs-free. What an honour to be aligned with a launch so full of goodness. But beyond that - the campaign was close to my heart for another reason.

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Standing at 5”4, with a size 4 waist, size 8 bum and deep dark skin - I used to think I could never fit the standard criteria for a ‘model’. Modelling was seemingly out of my reach because I thought that my skin, curves & height didn’t fit the ‘model’ mould.

But over the past few years, I’ve been committed to challenging any kind of negative, self-limiting beliefs I have held. Because those beliefs have been the result of conditioning that is exclusive, damaging and most importantly, untrue.

Left to right: Myself, Aretha Brown (@enterthedragon ),  Steph Williams (@stephjanee) & Kristina Yeo (@krisyeo)

Left to right: Myself, Aretha Brown (@enterthedragon), Steph Williams (@stephjanee) & Kristina Yeo (@krisyeo)

Beauty to me is no longer an ideal and I’ve realised that feeling beautiful is more of a mental and emotional journey than it is a physical one. In my country, Australia, we are made of many faces and multiculturalism underpins who we are. That’s why I believe Australian Beauty has no mould - it is diversity of shape, colour and size. It is the natural confidence that comes with embracing the freedom you have to be who you are. And I was so honoured to do this shoot, because if you look at this image, you will see that Frank Body’s idea of beauty is just that.

L to R: Steph Williams, Kristina Yeo, Nicole Licastro (@niklicastro), me, Madeleine Edwards (@madeleineedwards) & Aretha Brown.

L to R: Steph Williams, Kristina Yeo, Nicole Licastro (@niklicastro), me, Madeleine Edwards (@madeleineedwards) & Aretha Brown.

These days, we are starting to see it a little more in the industry, but I feel we have a way to go. I strongly believe we need to be not just acknowledging, but celebrating people of all colours, body shapes and sizes and the different stories that they have to tell. Because I promise you - the beauty lies in our differences.

Deep dive into the world of A-Beauty & keep an eye out for my brown booty by shopping the Frank site:

https://www.frankbody.com/au/?utm_referrer=https%3A%2F%2Fwww.google.com.au%2F

I’ve also shared a BTS Vlog of the Shoot day on my channel - enjoy loves!

H&MUP: Georgia Gillard @gg.mua

Video: Max Pollard @maxypollard

Photo: Sam Wong @samwongphoto_

Until next time,

M x

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